Data Processing Agreement

Last updated: 8^th April, 2025

1. Purpose and Scope

This Data Processing Agreement, including its exhibits, (the “Agreement”) governs the processing of personal Data by Playmerce Solutions Oy having the company registration number 3510410-9 (the “Processor”, “Playmerce”) on behalf of respective controller (the “Controller”)who has accepted Playmerce Solutions Oy’s Terms and Conditions.

The purpose of this Agreement is to establish a binding personal data processing agreement between the Parties as required by Data Protection Law. This Agreement is incorporated into the Playmerce Solutions Oy’s Terms and Conditions and governs the data processing responsibilities between the Parties.

The Parties acknowledge and agree that if Data Protection Law or regulatory guidelines are significantly amended, the terms of this Agreement shall be revised to reflect, to the greatest extent possible, the originally intended principles of the Parties when executing this Agreement.

2. Definitions

In this Agreement, the following definitions shall apply:

• “Controller’s Data“ shall mean the Personal Data of which the Controller is the Data Controller. ‍
• ‍“Contract” shall mean the terms and conditions in place between the Parties.
• “Data Controller” shall mean a natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the Processing of Personal Data.‍
• “Data Protection Law” means EU Data Protection Regulation (2016/679) and the data protection laws under the governing law of the Contract applicable to the Processing hereunder from time to time.
• “Data Subject” shall mean an identified or identifiable natural person who can be identified, directly or indirectly, by reference to an identifier, such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
• “EU” shall mean European Union.
• “GDPR” shall mean the Regulation (EU) 2016/679 (General Data Protection Regulation).
• “Instruction” shall mean an instruction issued by the Controller to the Processor and directing the Processor to perform a specific action with regard to the Processing of the Controller’s Data in order to achieve compliance with the Data Protection Law.
• "Party” or ”Parties” shall refer to Controller and Processor.
• “Personal Data” shall mean any information relating to an identified or identifiable natural person. ‍
• “Data Processor” shall mean a natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Data Controller;
• “Processing” shall mean any operation which is performed on Personal Data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
• “Service” shall mean the Playmerce shopping experience solutions provided by the Processor to Controller.
• “Sub-processor” shall mean an entity that Processes Personal Data as a sub-processor of the Data Processor.

All capitalized terms not defined herein shall have the meaning set forth in the Contract.

Unless and to the extent the context otherwise requires, any use of the singular includes plural and vice versa.

3. General

Both Parties shall be responsible to ensure that the Processing is made in accordance with the Data Protection Law which apply to each Party as well as good data processing practices.

‍Annex I is incorporated into this Agreement and is an inseparable part thereof.

4. Rights and obligations of the Data Controller

The Data Controller shall

1. give the Data Processor documented and comprehensive instructions on the Processing, which instructions shall comply with the Data Protection Law;
2. have the right and obligation to specify the purpose and means of Processing of Personal Data;
3. represent and confirm that all the Data Subjects of the Personal Data have been provided with all appropriate notices and information and establish and maintain for the relevant term the necessary legal grounds for transferring the Personal Data to the Data Processor and allowing the Data Processor to perform the Processing contemplated hereunder;
4. manage end user consents and cookie consents, especially in regards to giving notification of relevant information and collecting, storing and updating the consent as necessary;
5. confirm that the Processing stipulated under this Agreement meets the Data Controller’s requirements including, but not limited to, with regard to intended security measures and consents needed, and
6. confirm it has provided the Data Processor with all necessary information in order for the Data Processor to perform the Processing in compliance with the Data Protection Law.

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5. Rights and obligations of the Data Processor

The Data Processor shall

1. perform the Processing only on and as per the documented, legitimate and reasonable instructions from the Data Controller unless required to do otherwise by Laws, in which latter case the Data Processor shall inform the Data Controller of such deviating legal requirement (provided the Laws do not prohibit such notification). For the avoidance of doubt, the Data Controller shall at all times be deemed to have instructed the Data Processor to provide the Service as defined and agreed under the Contract.
2. ensure that persons authorized to perform the Processing hereunder have committed themselves to confidentiality or are under an appropriate statutory obligation of confidentiality as further stated under this Agreement;
3. take all security measures required to be taken by data processors under the Data Protection Laws as further stated under this Agreement;
4. respect the conditions referred to under Data Protection Laws for engaging any Sub-Processor as further stated under this Agreement;
5. insofar as this is possible and taking into account the nature of the Processing, assist the Data Controller by appropriate technical and organizational measures for the fulfilment of the Data Controller's obligation to respond to requests for exercising the data subject's rights laid down in under the Data Protection Law;
6. assist the Data Controller in ensuring compliance with its legal obligations, such as, data security, data breach notification, data protection assessment and prior consulting obligations, as required of the Data Processor by the Laws, taking into account the nature of Processing and the information available to the Data Processor;
7. maintain necessary records and make available to the Data Controller all information necessary to demonstrate compliance with the obligations of the Data Processor, as laid down in the Data Protection Law; and allow for and contribute to audits, including inspections, conducted by the Data Controller or any auditor mandated by the Data Controller as further agreed under this Agreement; and
8. at the Data Controller’s instructions, delete or return to the Data Controller all the Personal Data after the end of the provision of the Service relating to Processing, and delete existing copies unless applicable laws require storage of the Personal Data. Deletion and return methods may be further agreed between the Parties;
9. Unless otherwise agreed, the Data Processor shall have the right to invoice any costs resulting from the above assistance under 5-6 above in accordance with the Data Processor’s prevailing price list.

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6. Security of Processing

The Data Processor shall implement and maintain appropriate technical and organizational measures to protect the Personal Data, taking into account:

1. the state of the art, the costs of implementation and the nature, scope, context and purposes of Processing as well as the risk of varying likelihood and severity for the rights and freedoms of natural persons, and
2. the risks that are presented by the Processing, in particular from accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to the Personal Data transmitted, stored or otherwise processed.

Such measures include, inter alia as appropriate:

• the pseudonymization of the Personal Data; and
• the ability to ensure the ongoing confidentiality, integrity, availability and resilience of processing systems and services.

The Data Controller is responsible for ensuring that the Data Processor is informed of all issues (including but not limited to risk assessment and the inclusion of special categories of Personal Data) related to the Personal Data provided by the Data Controller which affect the technical and organizational measures employed under this Agreement.

7. Sub-Processors

The Data Processor may from time to time use Sub-Processors to process the Personal Data hereunder. Information of Sub-Processor(s) used in the provision of Services is kept available to the Data Controller either via Playmerce website or upon request.. Such use will be under written contract and the Data Processor will require the Sub-Processor to comply with the data protection obligations applicable to the Data Processor under this Agreement or obligations which provide for the same level of data protection. The Data Processor will be liable for its Sub-Processor’s actions as for its own.

The Data Processor will keep available the information on, or inform the Data Controller, on any intended changes concerning the addition or replacement of Sub-Processors.

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8. Transfer of Personal Data

The Data Processor will only transfer Personal Data out of the territory of the member states of the European Union, the European Economic Area, or other countries which the European Commission has found to guarantee an adequate level of data protection (collectively, the “Approved Jurisdictions”) with the Data Controller’s prior written consent or when Data Controller has accepted such sub-contractor outside of European Union or European Economic Area.

If required by applicable legislation, the Data Processor shall enter into relevant contractual arrangements with relevant parties for the lawful transfer of Personal Data from the Approved Jurisdiction to third countries. Such contractual arrangements shall be carried out in accordance with the standard data protection clauses adopted or approved by the European Commission (“Standard Contractual Clauses”). As an alternative to entering into the Standard Contractual Clauses, the Data Processor may rely upon an alternative transfer safeguard permitting and providing for the lawful transfer of Personal Data outside of the Approved Jurisdictions, provided that such safeguard is in compliance with applicable legislation.

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9. Notification of Personal Data Breach

The Data Processor shall without undue delay notify the Data Controller if it, or one of its Sub-Processors, becomes aware of a Personal Data Breach. Information shall be provided to the contact address assigned by the Data Controller, if not otherwise agreed between the Parties.

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10. Auditing

The Data Controller shall be entitled to audit the Data Processor’s performance of its Processing obligations under this Agreement (“Audit”). The Data Controller is obligated to use external auditors who are not competitors of the Data Processor, to conduct such an Audit.

The Parties shall agree well in advance, at least seventy (70), days, before on the time and other details relating to the conduct of such Audits. The Audit shall be conducted in such a manner that the Data Processor’s undertakings towards third parties (including but not limited to the Data Processor’s customers, partners and vendors) are in no way jeopardized. All the Data Controller’s representatives or external auditors participating in the Audit shall execute customary confidentiality undertakings towards the Data Processor.

The Data Processor shall always allow any relevant regulatory authority supervising the Data Controller’s business to conduct Audits of the Data Processor’s operations, in which case relevant parts of the Parties’ agreement hereunder shall apply. The Data Controller shall bear all Audit expenses, and compensate the Data Processor for any and all costs incurred as a result of the Audit.

11. Confidentiality

The Data Processor shall keep any Personal Data received from the Data Controller confidential. In case of data subjects or government authorities making a request concerning Personal Data, the Data Processor shall, as soon as reasonably possible, inform the Data Controller about such requests before providing any response or taking other action concerning Personal Data.

In case any applicable authority prescribes an immediate response to a disclosure request, the Data Processor shall inform the Data Controller as soon as reasonably possible, unless the Data Processor is prohibited by mandatory law or authority order to disclose such information.

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12. Limitation of liability

The limitations of liability set out under the Contract shall apply also to this Data Processing Agreement.

The Parties agree that the general principle of division of responsibilities between the Parties relating to administrative fines imposed by any relevant supervisory authority or claims by data subjects under this Agreement is based on the principle that the respective Party needs to fulfil its own obligations under the Laws. Hence, any administrative fines imposed or damages ordered should be paid by the Party that has failed in its performance of its legal obligations under the Laws, as decided by the relevant supervisory authority or competent court authorized to impose such fines or damages.

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13. Term and Termination

This Agreement shall become effective as the Playmerce Terms and Conditions are accepted and remain in effect for as long as the Parties have agreements between them in force.

All provisions which by nature are intended to survive the termination of this Agreement shall remain in full force and effect regardless of the termination of this Agreement.

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Annex I

Purpose and nature of processing

• To provide Customer and their end users with a Playmerce Service in accordance with Contract.

Categories of Personal Data

1. Controller’s customers’ IP address
2. Controllers’ customers’ country information; Controller’s customers’ Usage analytics data; and
3. Controller’s contact information, such as name, email address and company information.

No special categories of Personal Data as defined in Art. 9(1) of the GDPR are processed according to this Agreement.

‍Categories of Data Subjects

1. The affected Data Subjects include the Controller’s employees and the Controller’s customers whose personal data is supplied to the Processor through the Service.